Boux Avenue, part of the Theo Paphitis Retail Group, was founded by Theo in 2011. We are a chain of lingerie stores based in leading UK shopping malls, supported by our web site (www.bouxavenue.com) and a growing international presence. Boux Avenue delivers luxurious, beautiful lingerie with an impeccable fit, fabulous nightwear, stunning swimwear and amazing accessories all delivered through quality service and all at a competitive affordable price.

The Boux Avenue story is a teasing transatlantic tale born out of a love for lingerie and all things romantic.From stylish London to glamorous New York, inspiration to shape a beautiful new lingerie brand took hold, and the creation of Boux Avenue began to slowly unveil…



So step into the wonderful world of Boux Avenue - come and fall in love with us.